We quickly agreed on the style of the logo we decided that we wanted it to be a tree and the reasoning behind this was we are all different branches with us being designers, technical or production orientated but when we come together like branches all connecting to a trunk of a tree we make a show and we liked the symbolism that came with that. The more difficult part when it came to deciding the company name there were many different ideas that people came up with and in the end, we narrowed it down to four names that I then picked one out of the hat which was Basswood Productions. I think that it is a nice play on words as it incorporates a technical side with the image of a forest of trees. Personally, I would have preferred Twisted Tree Productions which was a name that went into the hat, but I think that Basswood Productions works just as well. We have many different colour schemes and designs for the logo and when it came down to it we decided that the one that was simplest to replicate and often the simpler versions of things can be the easiest to remember for example the NIKE logo its simple and everyone knows it. Our next task was to write a company formatting document which would identify where the logo should be in all documents as well as what font and size all text should be.
Branding Format Guidelines
All written documents MUST BE in size 12, Arial font as per the college guidelines.
The font used in our logo is called ‘National First Font Dotted’ if anyone wants to use
this for title pages etc. it is freely available to download on the internet.
Our company colours are grey and teal.
All logos should be in the top right hand corner of any documentation pertaining to
our company. There is a regular sized logo that can be easily resized for all word
documents, and a pre-formatted smaller version that is the correct size to use in a
header on Excel already on our group G-Drive under Branding.
All tables should be properly formatted, so that when you put them into Page Layout
view on Excel, it is not broken up and therefore confusing or unreadable to others
When printing documents, the fonts must still appear to be in size 12, i.e. not resized
on ‘fit to page’ after they have been formatted.
When printing documents, greyscale is acceptable as long as the company logo,
font, sizing and formatting is as specified above, unless other elements of the
documentation require colour printing for clarification.
When uploading FINALISED documents to the G-Drive, please upload these in PDF
format, it stops others from being able to plagiarise your work as easily, and they
cannot end up edited by mistake. Once a document is finalised and in PDF format,
please remove other versions (and keep them for use with critical analysis in your
development portfolio) to your own device, to save on storage space.
It is not the job of the DSM to print your documents, you are responsible for
delivering your own finalised documents, in colour or grayscale, and in the formats
stipulated above, within the deadline you have agreed to. Lack of printer credit is not